From 16 followers to 612 for a 24/7 pet hospital

The client

Pawfex Multispeciality Pet Hospital has cared for pets in Hyderabad for more than 16 years, with a 24/7 emergency team and ICU, surgery, diagnostics and grooming. In May 2026 it moved into a new, larger hospital in Jeedimetla.

When we started in January 2026, the Instagram page had 4 posts and 16 followers. Pawfex wanted one team to handle everything pet parents see online: the social media pages, the ads that bring new people in, and a website to send them to. The ad budget was ₹10,000 a month, split evenly between Meta and Google.

What we did

1. 1

   Social media management

   We ran Pawfex's social media pages: planning what went out, writing captions and posting.

   Social Media Management
2. 2

   Reels, posts and carousels

   Our team made the content itself: 29 reels from January to June 2026, plus single posts and swipeable carousels. The mix covered the hospital's story, grooming makeovers, vet advice from its own doctors, pet parents' stories and trends.

   Reels & Content
3. 3

   Announcing the new hospital

   When Pawfex moved in May 2026, we made the announcement post with every new facility, the new address and the 24/7 number.

   See the post
4. 4

   Meta ads on WhatsApp

   ₹5,000 a month on Instagram and Facebook ads offering a free consultation on a pet's first visit. Each ad opened a WhatsApp chat with the hospital, so pet parents could claim the offer and book in one tap. The first campaign covered 5 km around the hospital; the second widened it to 10 km.

   Performance Ads
5. 5

   Google Maps ads

   ₹5,000 a month on Google ads focused on Maps, so Pawfex showed up as a sponsored result when people nearby searched for a vet. Same plan: 5 km first, then 10 km.

   Performance Ads
6. 6

   The website

   We built pawfex.com with our development partner Nexautics, so every post and ad had somewhere to send people.

What happened

In seven months the Instagram page grew from 16 followers to 612, and from 4 posts to 38.

One reel reached 1.1 million people, with 1.2 lakh likes, 10,800 shares, 3,500 saves and 113 comments. Shares and saves are the strongest signals on Instagram: thousands of people sent it to someone else, and thousands more kept it to watch again.

We also put the hospital's own vets on camera. Dr. Anil Murari answered the questions pet parents ask most, and the reel introducing Dr. Archana became one of the most-liked in the series.