Clients ask us the same question in the first call: "What should a lead cost?" Here is our answer, built from the ₹1.3 lakh we have managed across Meta and Google so far, checked against what other agencies publish.
The numbers
| Business | Instagram and Facebook, per enquiry | Google, per enquiry | Notes |
|---|---|---|---|
| Gym trial | ₹280–₹420 | ₹500–₹700 | Offers under ₹1,000 work best |
| Dental consultation | ₹350–₹550 | ₹400–₹650 | Aligners and implants bring the most |
| Real estate site visit | ₹420–₹900 | ₹700–₹1,400 | Free pick-up offers cut the cost by a third |
| Coaching enquiry | ₹180–₹320 | ₹250–₹450 | Telugu ads win in district towns |
| Online brand, back per ₹1 spent | ₹2.5–₹6 | ₹3–₹5 | Festive months run higher |
What changes the cost of an enquiry
Language. Telugu and Hindi ads cut the cost of each enquiry by 30–58% for every client outside the IT corridor.
Speed to reply. The same lead is worth twice as much if someone replies on WhatsApp in under a minute. This is why we connect every ad to a quick WhatsApp reply before we spend a rupee.
Offer clarity. A price in the ad filters out tyre-kickers. Each enquiry costs slightly more, but each actual customer costs a lot less.
How to use this
Set a limit for your category, test six new ads every two weeks, and stop any ad that goes over the limit after 2,000 people have seen it. That one rule has saved our clients more than any targeting trick.
Want a number for your business? Start a project and we will share the benchmark for your area.